Crystal DeStefano

Crystal DeStefano, EWPB member and president at Strategic Communications, has developed a new AI Visibility Audit tool that does a deep dive into where your brand is (and isn’t) being mentioned across seven major AI platforms, tracks against competitors, and provides a detailed roadmap of how to improve your visibility in AI results in meaningful and long-lasting ways.

This is truly customized research for your business from a team with expertise in both AI + the traditional PR strategy that feeds these AI platforms.

Crystal shared: “Honestly, I took a really long time to decide what and how AI would fit into our services. This AI Visibility Audit & Roadmap genuinely feels like the right fit for Strategic Communications.”

The new AI Visibility Audit analyzes thousands of results across ChatGPT, Claude, Perplexity, Microsoft Copilot, Bing Copilot, Google Gemini and Google AI Overviews for the topics and keywords most important to you. And your Strategic Communications account team of real human beings is directly involved every step of the way.

Clients will receive an AI Scorecard that explains how their brand ranks for Visibility, the topics where their brand is (and is not) showing up, and how their competitors stack up. This Scorecard includes full methodology so clients can understand what drove each finding. Along with the Scorecard, clients also receive a 90-day Roadmap with recommendations for how to improve their organization’s visibility in the areas most important to them.

Crystal explained: “Our clients receive a full explanation of the results from us, and then they can choose to implement that Roadmap on their own or work with us for implementation – but we don’t gatekeep that intel or force anyone into a longer contract.”

You already know that AI platforms are forming opinions with or without any deliberate input from your brand. So, how will you take control?

A PR agency that understands AI visibility doesn’t just manufacture client coverage. It gets them truly valuable coverage based on strategic intel, which trains AI to tell their story accurately and prominently. The organizations that understand and actively shape their AI presence now will gain a very real advantage.

Contact EWPB member Crystal DeStefano to begin your AI Visibility Audit.